Torah.org Home Subscribe Services Support Us
 
Print Version

Email this article to a friend

Endorsement

One of the time-honored techniques employed by the advertising industry to sell product is called the "endorsement". A famous personality is paid by the advertiser a fee to publicly speak the praises of his product. Football players sing the praises of laser surgeons. Television stars tell of the quality of an automobile. Rich, successful entrepreneurs advise the public as to where to shop for paint. The public has learned to trust the veracity of a rich and famous person's endorsement.

Does this make sense to you? If you needed to investigate the credentials of a surgeon in a life-threatening situation would you seek the advice of a major league all-star catcher? If you had large sums of money to invest would you ask an Olympic Gold Medal ice skater where you should put your money? Probably not! But let's face it -- the advertisers would not be spending their client's dollars in a way that has not been proven to yield bottom line sales. So we must conclude that most people -- at least -- do accept the endorsements of the rich and famous as true and reliable.

Today when you are offered advice by one not expert in that exact subject you are investigating -- stop. Consider that idol worship can be harmful to the decision making of mature adults. Mature people should judge an issue on its merits. Wisdom is found by consulting the wise not the rich or the famous. (Someone once said, "Once a person gets some money in his pocket -- he gets rocks in his head!".) It it might take a minute to turn your attention to the subject at hand -- push aside unreliable sources of advice -- and to seek out one who is wise in your area of investigation. It takes maturity and it yields success.

DID YOU KNOW THAT

Ten men over the age of bar misvah are needed for a public reading of the Torah in the synagogue. Should some of the ten leave after the reading has begun, the one who is at the Torah at the time of their departure may complete his portion and also may recite the blessing said at the completion of his portion. The subsequent readers should be sent up to complete the parashah and the haftarah but they should not say the blessings normally recited before and after their aliyah.

[Source Yalkut Yosef, volume 2, Siman143:1,2]


Text Copyright © 2003 Rabbi Raymond Beyda and Project Genesis, Inc.


 
Sell Chometz Online


ARTICLES ON PESACH:

View Complete List

“4 Seder Cups & 1 Yiddishe Cup” (Insights for the Passover Seder)
Jon Erlbaum - 5770

You and Your Sons
Rabbi Yaakov Menken - 5757

Yosef’s Bones And Splitting Of The Sea: A Lesson In Unity
Rabbi Yehudah Prero - 5767

Frumster - Orthodox Jewish Dating

The Passover Order
Rabbi Pinchas Winston - 5774

All The Days of Your Life
Rabbi Label Lam - 5765

Ordered Freedom
Rabbi Yehudah Prero - 5775

ArtScroll

Feeling Jewish
Rabbi Berel Wein - 5774

Hagadah Shel Pesach
Rabbi Pinchas Winston - 5764

Matzah and Guideposts
Rabbi Yehudah Prero - 5758

> Service Call
Rabbi Yochanan Zweig - 5773

Giving Thanks for Doors Opened
Rabbi Yehudah Prero - 5761

In Lamb
Rabbi Yochanan Zweig - 5772

Looking for a Chavrusah?

Rachtza Through Shulchan Orech
Rabbi Yehudah Prero - 5755

Shabbos Hagadol
Rabbi Dovid Green - 5759

Freedom and Speech
Rabbi Yehudah Prero - 5758

Tzafun-Nirtza
Rabbi Yehudah Prero - 5755



Project Genesis

Torah.org Home


Torah Portion

Jewish Law

Ethics

Texts

Learn the Basics

Seasons

Features

TORAHAUDIO

Ask The Rabbi

Knowledge Base




Help

About Us

Contact Us



Free Book on Geulah!




Torah.org Home
Torah.org HomeCapalon.com Copyright Information